Analysis of the era pattern of the hottest intelli

Analysis of the era pattern of intelligent hardware and IOT

Abstract: in the Internet era, we have created a number of giant companies based on track thinking, including bat, jd.com, Didi, Xiaomi, etc. In the field of intelligent hardware and IOT, the situation we encounter is far more complex than that in the Internet era. Facing the fragmented market, we believe that we must analyze the opportunities in this field from a multi-dimensional perspective when the load can no longer rise

the mobile Internet industry has swept the world. Thanks to this industry, China's electronic hardware industry has developed vigorously. It can be seen from China's A-share listed companies that a number of mobile related listed companies have been born, including chip companies, parts companies, and companies that only regular maintenance can ensure the measurement effect of experimental machines. Our shareholders, Zhongke Chuangda and arm, have also benefited from this and have developed rapidly in the past few years

however, the mobile industry has matured, and as a country and enterprise, it is also in urgent need of seeking new growth points. Now everyone is focusing on the intelligent hardware and IOT industry, but the industry is fragmented and project-based, which can not grow in a short time and generate a market of 100 billion or even trillion like the PC and mobile era. At the same time, how to analyze and judge the entrepreneurship and investment opportunities in the field of intelligent hardware and IOT has been a problem that has been puzzling us

in the Internet era, based on the track thinking, we have created a number of giant companies, including bat, jd.com, Didi, Xiaomi, etc. In the field of intelligent hardware and IOT, the situation we encounter is far more complex than that in the Internet era. Facing the fragmented market, we believe that we must analyze the opportunities and possibilities in this field from a multi-dimensional perspective

in the past year, we have interviewed a large number of smart hardware and IOT related start-ups and mature enterprises, investors, governments, media, industry associations, etc. through talking with them, we are also constantly studying and summarizing, and have our own understanding of investment and entrepreneurship in this field. We believe that in the face of these new fields, we need to comprehensively analyze and consider from the five dimensions of the whole industrial chain, competition pattern, technology development trend, application orientation and market space, so as to objectively analyze the development opportunities of the segmented fields. Next, we will analyze the actual situation of intelligent hardware and IOT based on these five dimensions

from the perspective of competitive pattern analysis, we are used to using Michael Porter's five forces model, that is, the strength and competitive intensity of competitors in the industry, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitutes and the threat of potential entrants to analyze the competitive pattern of the industry

for the intelligent hardware and IOT industries, as many fields face the global market, talents and technology, we need to consider more globally. In many load sensor choices: whether the load measurement accuracy meets or exceeds the standards of astm4 and iso7500/1 The load sensor should also consider: range, accuracy, repeatability, offset loading fault, nonlinearity, stable compensation range, temperature zero drift and sensitivity The automatic identification, calibration and zeroing of the load sensor greatly speeds up the experimental process and ensures the consistency and accuracy of the data On the other hand, we need to study the latest status and Strategies of large global companies, and judge their attitude towards a certain direction, whether they will participate, the reasons and the possibility of the future by studying their financial reports, the public content of investor relations, the speeches of CEO executives, etc

at the same time, a certain direction chosen by start-ups is often regional at the beginning. For example, the IOT field applied in many industries needs to be combined with local policies and regulations to analyze the local ecosystem, and we need to make horizontal comparison to judge the feasible business model. The so-called business model, in our view, is the transaction structure of all stakeholders, considering the feasibility of the path and logic. The analysis of the competition pattern is conducive to a more comprehensive analysis of the feasibility of entrepreneurship and investment

in the past, the whole industrial chain was more considered by large enterprises. By stepping into all links of the upstream and downstream of the industrial chain, expand the scale of enterprises and enhance their control and influence over the industrial chain. For start-ups, as long as they complete their division of labor in the industrial chain. However, because the industrial chain of intelligent hardware and IOT industry is very long, take a typical intelligent hardware as an example, including the participation of various companies, including chips, modules, algorithms, devices, application software, content, cloud, data, channel brands, etc., enterprises need to comprehensively consider their core competitiveness, or where the moat is, and how to continuously strengthen their core competitiveness

on the other hand, due to the fragmentation of the market, which only provides a single module, algorithm, etc. for a certain field, the market space and investment value are limited, so it is necessary to include more value parts of the upstream and downstream of the industrial chain to obtain sufficient market space. In this regard, we also praise JD's ten section sugarcane theory, try to be vertical as much as possible, and earn more value in the industrial chain. However, the whole industry chain does not mean that everything should be done, but that we should expand our value existence as much as possible in combination with the actual situation of the company itself. In this regard, the trend will become more and more obvious. We see that companies doing sealing and testing, based on SIP packaging, may make systematic solutions in the future. Chip or module companies may cut into data more and more in the future. Companies in the lower reaches of the industrial chain will include more value in the upper reaches. Of course, you can use the popular cross-border to explain, but from our point of view, it is mainly based on the actual situation and the response under the whole industry chain thinking

market space is what we have been paying attention to, because we are facing a large number of market segments. Too small market space means that there is no investment value, and the ceiling of entrepreneurship is too low. We hope that when we choose to start a business in the subdivided field of intelligent hardware and IOT, it may be implemented at a certain point with a specific project or solution at the beginning, but we hope that this project can be replicated to a certain extent, that is, it can be operated across regions. Of course, due to the objective attributes of the intelligent hardware and IOT industry, the marginal cost can not be ignored like the Internet industry, But it also hopes to bring a certain scale effect. And through a period of operation, enterprises can abstract their core capabilities, including core technology or channel or organizational capabilities, by virtue of project experience

at the same time, as just mentioned, in some places with small market space, try to be vertical as much as possible to get more value in the industrial chain. We hope that the market space in the segment field is more than 1billion, or the future market space is enough to support a listed company

the analysis of technology trends is what we have always adhered to and are good at. We have been studying the roadmaps of various companies, especially hardware companies, studying the reports on technology trends, and understanding the recent technology and its development trends through interviews with enterprises, especially start-ups. We pay more attention to early-stage companies. We believe that the application of new technologies in the commercial field is the most important factor to break the existing business pattern, and it is also the internal factor to produce new enterprises with investment value

but at the same time, we also hope that the application of new technology also needs to match the actual commercial application. New technology is good, but it also needs to be practical and oriented to the needs and experience of consumers. At the same time, in our view, although many technology applications have been mature, more opportunities will be generated for specific application scenarios, and such segmented industries may have more entrepreneurial or investment value

therefore, we have been paying great attention to the needs of technology, business model, resources and other aspects in the actual use scenario, pushing upward and backward. Take speech recognition as an example. We all know that there are large companies or well-known enterprises such as nuance, iFLYTEK and voice of the cloud. Does that mean that the relevant personnel of chemical manufacturers often use numbers to quantitatively introduce the characteristics and physical properties of materials, and there is no other opportunity? We all know that the current voice is mainly based on cloud processing, but there are limitations in terms of delay and real-time communication. It may be a trend to develop offline in the future

although it may not be possible at present, it can be handled locally to a considerable extent, which may be an opportunity in home robots or smart homes. Take the voice in the vehicle for example. The vehicle scene is a relatively complex environment, and the sound reception is not as direct as ordinary voice interaction. There are problems such as sound source distance and environmental noise, and the most important is the noise problem. Therefore, to solve the noise elimination, at the same time, the language context in the vehicle environment is also special. Therefore, we often analyze and judge various possible opportunities based on actual application scenarios and user experience

in our view, the five dimensions of the whole industry chain, competition pattern, technology development trend, application orientation and market space are interrelated, which can comprehensively analyze the intelligent hardware and IOT industry. The analysis of technology development trends should be coordinated with practical applications. The fragmentation status of intelligent hardware and IOT industry requires us to always look at it from the perspective of the whole industry chain and market space, and at the same time, we should always pay attention to the pattern of competition, that is, whether there are opportunities in a specific segment