Analysis of the five most popular medium and high-

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Analysis of the five most concerned medium and high-end models in 2011

the end of the year is approaching, and it is time to review and prospect again. In the past year, although the domestic car market has experienced a throes from rapid development to return to rationality, it is undeniable that it is still firmly moving forward. There are pains, joys, and metabolic hopes. A number of annual blockbuster new cars have joined in, so that China's car market has always been full of new life. To say that the most noticeable focus of China's auto market is the medium and high-end auto market; When it comes to the new members of this market segment this year, five models have to be said. Let's talk about them together

the new Passat of Shanghai Volkswagen

the market performance of the new Passat can be described as hot. The monthly sales of more than 20000 vehicles made all competitors jealous and the industry stunned. The success of the new Passat is both reasonable and unexpected. The process quality, marketing skills of Shanghai Volkswagen and the outstanding product power of the new Passat make the car have great selling points. However, for many competitors, especially Japanese cars, the new Passat has an overwhelming advantage, and it is somewhat surprising to achieve such a large sales volume

analyzing the mystery, there are two points worth paying attention to: first, the reputation of German cars is particularly outstanding in terms of power and safety performance, and even the evaluation of appearance has made significant progress, which makes many German car fans more determined; In addition, Passat's appeal is very strong, which has obviously surpassed maiteng. The trust of Chinese people in old brands is evident, which is also the factor for the success of the new Passat. It should be pointed out that Shanghai Volkswagen has a good grasp of the marketing strategy of this car, invested a lot of energy, discussed the most innovative packaging shape, materials and design process with customers, and obtained good feedback, which is also an important reason why the new Passat can win in the short term

Beijing Hyundai eighth generation Sonata

as a strategic model of Beijing Hyundai, the eighth generation sonata was developed and designed by Hyundai automotive America Center. Compared with Camry, accord and other market competitors, Beijing Hyundai eighth generation Sonata has a good performance in active safety and fuel consumption. The appearance is very visual impact, the interior is exquisite, the chassis is strong, the scientific and technological configuration is rich, and the cost performance is high, which has become the sharp weapon for this model to enter the market

in terms of cost performance, Korean cars have always had their own advantages and are more in line with the aesthetics of Chinese people. Their sales performance since listing is quite commendable. Since September, Beijing Hyundai's eighth generation Sonata has sold more than 10000 vehicles for three consecutive months, and its sales of more than 10000 vehicles in the first half of the year after its listing are also interesting. The old Sonata is positioned in the public and commercial market, and its competitors are Passat, accord and Mondeo, while the eighth generation Sonata is positioned first in the personal sedan market, and then in the public and commercial market. Facts have proved that this market transformation has been successful

Dongfeng Yueda Kia k5

Kia K5, as a replacement model for Kia's long-distance ships, undertakes the arduous task of Dongfeng Yueda Kia's impact on the intermediate vehicle market, and also faces the challenges of more new competitors. The official positioning Kia K5 consumer group is the business car of successful elites around the age of 30, and its potential competitors are Beijing Hyundai new Sonata, Mondeo Zhisheng, Toyota Camry, FAW Mazda Ruiyi, hiromoto accord, etc

Kia K5 is more sporty and younger in terms of appearance and interior design. Kia K5's outstanding vehicle parameters are one of the selling points of Japanese and Korean models. In terms of model size and internal space, Kia K5 has become one of the mainstream official intermediate vehicles, and its wheelbase has even surpassed that of Toyota Camry and Nissan Teana. Since its listing, Kia K5's sales performance has experienced ups and downs, but in September this year, the sales volume exceeded 4000 and continued to maintain the growth momentum. It can be said that this is a good start for Kia to enter the mainstream medium and high-end car market

GAC Toyota new Camry

the new Camry is the most important car launched in December, which is its seventh generation model. The seventh generation Camry has developed from a single model to three series of flagship, sports and hybrid brands. Camry will continue to consolidate and improve the mainstream business market. Camry Junrui will develop a younger segment for Camry. 7. Ear width - the width of the reed in the ear part. Camry zunrui, as a luxury model of Camry brand, points to a higher-end segment

since its market positioning has not changed in essence, the competitors of the new generation of domestic Camry will still be locked in the intermediate vehicles of joint-venture brands, including Volkswagen New maiteng and Passat, Hyundai eighth generation Sonata and Peugeot 508, and old rivals Honda Accord. Camry's sales volume reached 15580 in September, and it still ranks among the top three after five years of listing. The launch of the new Camry, or because of its light weight, will continue this state, becoming a gorgeous turn of the Camry brand

Dongfeng Peugeot 508

as the heavyweight model of Dongfeng Peugeot this year, Dongfeng Peugeot 508 fills the gap of Dongfeng Peugeot in the medium and high-end vehicle market and becomes the flagship model bearing its brand value. Since then, after Citroen C5, DPCA has formed a pattern of two players in the high-end car market

Dongfeng Peugeot 508 is unique in its simple and pure appearance design style, and integrates European quality and Chinese elements. It is reported that its target sales volume this year is 18000 vehicles, and it is intended to achieve sales of 65000 vehicles in 2012. At present, in the market, the sales volume of Dongfeng Peugeot 508 is not much different from the expectation. Dongfeng Peugeot 508 is the owner of the wear-resistant testing machine of Jinan new era Gold Testing Instrument Co., Ltd. the specific use method is to promote a 2.3-liter model to attract consumers through some configurations previously used in luxury cars. At the same time, Dongfeng Peugeot also plans to raise Peugeot's brand image to a new level through new products

source: Gaishi automobile

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