Caterpillar: think what customers want caterpillar: think what customers want caterpillar: think what customers want caterpillar: China Construction Machinery Information Guide: Caterpillar is the world's largest manufacturer of earth moving machinery for multi-channel closed-loop control, construction machinery and mining equipment, and is also a service provider, Owning caterpillar, the company obtained the formal consent of major shareholders and the formal resolution of the board of directors on march13,2017 to approve financial services, caterpillar remanufacture services, railway services and other businesses. Today, caterpillar has brought a complete business model to China, with more employees than
caterpillar is the world's largest manufacturer of earthwork machinery, construction machinery and mining equipment. It is also a service provider with caterpillar financial services, caterpillar remanufacture services and railway services. Today, caterpillar has brought its complete business model to China, with more than 15000 employees
China is steadily promoting urbanization, and the construction of infrastructure such as roads and water conservancy is pregnant with a huge market. Seeing this opportunity, caterpillar, which has been struggling in the Chinese market for nearly 40 years, duly established a wholly-owned caterpillar (China) Financial Leasing Co., Ltd. in 2004. At that time, there was no equipment manufacturing enterprise involved in financial leasing services in the domestic construction machinery industry. The rapid response to emerging market demand has enabled caterpillar to successfully capture consumer groups with strong purchasing demand but insufficient purchasing power
caterpillar's customers include both large and medium-sized enterprises and individuals. According to the needs of different customers, caterpillar provides flexible financial leasing solutions. According to the financial situation of customers, the pressure for preparing test pieces is specified as 0.98mpa, and different down payment ratios and repayment plans are set. It cooperates with agents to provide one-stop professional services to match the cash flow and payment methods of customers
financial lease refers to a transaction in which the lessor obtains the lease item from the supplier, leases the lease item to the lessee, and collects rent from the lessee according to the lessee's choice of the lease item and the supplier. At the expiration of the lease term, the lessee has the right to retain the purchase right and can choose to purchase the lease item. The financial leasing service lowers the purchase threshold, widens the market boundary, and helps customers use a small amount of capital investment to obtain higher returns through financing leverage. Let small and medium-sized enterprises and individuals who are not so "rich and powerful" see the possibility of owning cat equipment and eventually become loyal users of caterpillar
the overall equipment leasing service provided by caterpillar agents has cultivated another stable market for caterpillar. According to common sense, the rent of a set of cat equipment for twoorthree years is equivalent to the purchase cost of a new set of equipment, which is not cheap. However, some enterprises are willing to choose overall leasing services rather than purchasing equipment. Explore the reasons. On the one hand, through leasing, users can save investment in fixed assets such as purchasing equipment and spare parts inventory; On the other hand, because there is no need to hire personnel to manage and maintain the equipment, the labor cost can be reduced. In this way, the enterprise has more funds and energy for engineering construction, expand the production scale, and then improve its own production capacityThe executive general manager of an engineering company in Hunan Province said: "in the long run, this cooperation mode with caterpillar agents is a concrete manifestation of social and professional division of labor, and the benefits brought to us are far from as simple as saving a little money or increasing some market share."
in the whole life cycle of engineering construction, the value created by leasing is much higher than the leasing cost paid by users for equipment. For this reason, more and more companies have made the choice of leasing equipment rather than purchasing equipment
the development of financial leasing business and overall equipment leasing business has effectively promoted the sales of cat equipment in the Chinese market. In 2013, Caterpillar's sales and revenue in China reached US $3.5 billion, an increase of more than 20% compared with 2012
Douglas oberharman, chairman and CEO of caterpillar, said: "at caterpillar, we always ask ourselves, 'what do customers need? What does the world need?' perhaps it is because we often ask ourselves that caterpillar can always smell business opportunities at the first time and lose no time to launch services that meet customers' needs, thus providing guarantee for its own sustainable development."